Exploring the Unique Offerings of Five Guys Grill


Intro
When one strolls through America’s fast-casual dining landscape, few names stand out like Five Guys Grill. Not just a burger joint, it embodies a culinary philosophy that bridges tantalizing simplicity with an attentive customer experience. In this exploration, we will unpack the origins, menu variations, cooking techniques, and the broader cultural imprint of Five Guys.
The heart of Five Guys lies not just in its delicious offerings but also in its commitment to quality. The restaurant has been timely in capitalizing on the growing interest in customizable and fresh dining experiences. For fans of burgers, fries, and hearty portions, it feels like a slice of heaven, while also catering to a more discerning palate. Let’s take a closer look at what makes this brand tick, revealing layers that often go unnoticed amid the bustling atmosphere of its locations.
Unique Origins of Five Guys
Founded in 1986 by the Murrell family in Arlington, Virginia, Five Guys started as a single location with a strong focus on freshly prepared food made from high-quality ingredients. The founders aimed to create a burger experience that would not be compromised by shortcuts or processed foods. This goal has influenced their operations ever since.
"In my opinion, if you're not willing to make the best, why do it at all?" - Jerry Murrell, co-founder.
Menu Diversity
Five Guys sets itself apart through its extensive and customizable menu. The classic burger is a staple, but guests can choose from an array of toppings ranging from grilled onions to jalapeños and everything in between. The ability to craft a burger tailored to personal taste enhances the dining experience.
Signature Offerings
- Burgers: 100% beef, hand-formed patties with a choice of up to 15 free toppings.
- Fries: Cooked in peanut oil, providing a unique flavor profile.
- Milkshakes: Customizable with various mix-ins, such as Oreos, bacon, and more.
Cooking Techniques
At Five Guys, the cooking process respects traditional methods while incorporating modern conveniences. Each burger is cooked to order on a flat-top grill, ensuring that juices are sealed within, offering a mouthwatering bite every time. The fries, perhaps the unsung heroes of the menu, are double-fried for that perfect crunch.
Impact on Culinary Culture
This establishment has not merely changed the way burgers are prepared but has stirred a movement towards freshness in fast-casual dining. Five Guys has inspired many budding restaurateurs and food lovers, demonstrating that a simple idea, when executed with integrity, can create a cultural phenomenon.
Prologue to Five Guys Grill
The journey into Five Guys Grill is not just a stroll through fast-casual dining; it's a deep dive into a phenomenon that has transformed how burgers and fries are perceived. Understanding its essence provides clarity on how it stands apart in a bustling market filled with countless options. This section lays the groundwork, examining the brand's history, ideals, and its relentless pursuit of quality.
The Origins of Five Guys
Five Guys has its roots planted squarely in Washington D.C., established by Jerry and Janie Murrell in 1986. Initially, the duo had dreams of starting a burger joint, but first, they encouraged their sons to pursue higher education. However, the pull of a family business proved stronger. They opened Five Guys, named for their five sons, and quickly became known for their commitment to fresh ingredients and a customizable menu.
From the get-go, the Murrells operated under a simple philosophy: quality over quantity. They sourced fresh ground beef and prepared it in-house, ensuring every burger was a testament to freshness. This commitment resonates even today, as each location reflects that original spirit. As business thrived, they began to add more locations, paving the way for what today is a colossal chain with hundreds of outlets across the globe.
Mission and Vision
At the heart of Five Guys is a mission that speaks to burger lovers everywhere. It’s not merely about serving food; it’s about creating an unforgettable experience surrounding the humble burger. Their vision hinges on three essential principles: to provide unparalleled quality, a diverse array of customization options, and a welcoming atmosphere.
The focus on quality shines through in every aspect. They use only fresh, never frozen beef, which is hand-formed into patties, as well as hand-cut fries cooked in pure peanut oil. Further, the emphasis on customization allows diners to create their perfect burger—there are over 250,000 possible combinations. This customer-centric approach turns a simple meal into a personal experience, which is integral to their ethos.
In essence, Five Guys hasn’t just marked its territory in the food landscape; it’s carved a niche that continues to attract diverse groups of patrons, from families enjoying a casual meal to students grabbing a quick bite after classes. This section encapsulates not just where Five Guys began, but also where it aims to go. Understanding these foundational elements is crucial for appreciating its place in the culinary world.
"Five Guys is a family operation, and that spirit of togetherness is woven into every bun and fry served."
The evolving dining choices and the increasing demand for quality fast food set the stage for what will be discussed in the subsequent sections. As we delve deeper into their menu offerings and quality of ingredients, it becomes evident that Five Guys Grill is more than just a restaurant; it’s a beacon in the world of fast-casual dining.
Menu Offerings
In the realm of fast-casual dining, menu offerings stand as the bedrock upon which customer loyalty and brand identity are built. For Five Guys Grill, this holds particularly true. The diverse menu caters to a wide range of tastes and preferences, ensuring that every visit offers something pleasing to each diner’s palate. By examining the core components of the menu, it's clear that Five Guys has meticulously curated its selection to create an experience that is both satisfying and memorable.
Burgers: The Core Selection
Burgers are at the heart of Five Guys’ menu, and rightly so. Their approach to these culinary staples goes beyond just feeding the hungry; it elevates the burger experience. Each burger is crafted to order, allowing customers to personalize their meal to fit their tastes. The choice of patties, which are made from high-quality, fresh ground beef, ensures a juicy bite with every mouthful.
Not to be overlooked is the abundance of toppings; from classic options like lettuce and tomato to more adventurous choices like jalapeños and grilled mushrooms, Five Guys encourages diners to get creative. This diversity not only enhances the flavor profile but also gives a sense of ownership to the dining experience. In a world where fast food often lacks customization, Five Guys remains a breath of fresh air.


Fries: An Iconic Accompaniment
When one thinks of burgers, fries are sure to come to mind. At Five Guys, their fries hold a prestigious title—not just any side dish, these fries are iconic. Fried in pure peanut oil, they achieve a crispiness that is simply unmatchable.
Patrons choose between the regular and Cajun styles, the latter driven by a blend of spices that adds a zing to each bite. It's worth noting that Five Guys serves fries in generous portions, often overflowing the paper cups. This commitment to abundance means that patrons are getting more bang for their buck, further reinforcing the notion of value in fast-casual dining.
Most noteworthy is the practice of offering complimentary peanuts while waiting for orders. This simple addition not only enhances the customer experience but also sets the stage for the anticipation of those perfectly cooked fries.
Hot Dogs and Sandwiches
In addition to burgers and fries, Five Guys extends its reach with a selection of hot dogs and sandwiches that shouldn't be overlooked. The hot dogs are another canvas for customization, allowing customers to pile on toppings just like they would with a burger. The result is a satisfying bite that can be tailored to please any palate.
Alongside the hot dogs, sandwiches offer a hearty alternative for those seeking variety. Whether it's a classic grilled cheese or a BLT with fresh ingredients, these options provide both comfort and flavor. The ability to mix and match makes for a dynamic dining experience, satisfying those who come in looking for a change-up.
Milkshakes: A Unique Twist
To round off a meal, Five Guys' milkshakes present a unique twist not commonly found in the fast-casual sector. Made from real ice cream and customizable with a range of mix-ins, these shakes elevate the term "dessert" in a way that few might expect. From classic chocolate and vanilla to more creative options like bacon, the vast range offers endless combinations.
Will you opt for strawberries blended in with peanut butter? Or perhaps chocolate fudge with Oreo crumbles? These choices empower everyone to savor an ending to their meal that mirrors their individual taste preferences. The shakes not only serve as delightful treats but also act as a conversational piece—who doesn't enjoy discussing their unique shake concoctions?
"At Five Guys, every sip of milkshake tells a story of personalization and indulgence."
In summary, Five Guys’ menu offerings create a tapestry of flavors that appeal to diverse customer bases. From the core selection of burgers to the iconic fries, and all the way through the additional offerings of hot dogs, sandwiches, and milkshakes, the array of choices generates a fulfilling and enjoyable dining experience.
Quality of Ingredients
The backbone of any culinary establishment hinges on the quality of its ingredients, and Five Guys Grill is no exception. The importance of sourcing top-notch ingredients cannot be overstated, as it directly impacts the taste, texture, and overall experience of the food. It’s not just about satisfaction; it’s about creating a lasting impression and loyalty among customers. Five Guys operates under a mantra that fresher is always better. Here’s how they ensure the best possible offerings.
Sourcing of Fresh Meat
When stepping into a Five Guys location, one of the first things customers may notice is the bold statement on the transparency of ingredient sourcing. The meat served at Five Guys is made from fresh, never frozen Angus beef. This commitment sets them apart in a market often flooded with frozen patties. By maintaining this standard, they are ensuring that each burger is not just a mere meal but an experience crafted from high-quality beef. This choice speaks volumes about Five Guys’ dedication to providing a superior taste that freezes out the competition.
The sourcing process begins with selecting only USDA-certified suppliers who meet rigorous standards. This meticulous attention to detail means customers can trust that they’re consuming meat that hasn’t been sitting in a freezer for months. Instead, they are indulging in a product that truly reflects the quality of premium meat. The freshness translates into juiciness and flavor that is unparalleled.
Moreover, the grind of the beef can make a world of difference. Five Guys uses a specific blend that strikes a perfect balance between tenderness and flavor richness, giving every bite a delightful mouthful of savory goodness.
Vegetable Preparations
Equally important are the vegetables that accompany those mouth-watering burgers. Five Guys prides itself on using fresh vegetables that are delivered daily. There's no canister of pre-packaged toppings to be found here. Instead, their toppings are chopped and prepared in-house, ensuring freshness that is noticeable in every bite.
From crisp lettuce to vine-ripened tomatoes, every part contributes to the overall burger experience. The onions are diced just before serving, enhancing their crispness and flavor. Using fresh ingredients not only benefits the health-conscious consumer but also creates a vibrant color palette and a sensational crunch, enhancing the textural elements of the burgers.
Potential customers also appreciate the option to choose from a variety of toppings. Whether one prefers jalapeños for a spicy kick or a smattering of mushrooms for earthiness, each selection magnifies the diversity brought by putting vegetables front and center.
Bun Varieties and Freshness
Buns are often an overlooked component in the burger equation, but at Five Guys, they serve as the foundation for an exceptional dining experience. The buns are sourced from family-owned bakeries that prioritize quality, ensuring they arrive fresh and ready to cradle those delicious patties.
This commitment extends into the preparation process as well; once the burgers are grilled to perfection, they are placed on buns that are lightly toasted. This step is crucial—not only does it impart a slight crunch to the exterior, but it also prevents the bun from becoming soggy when loaded with condiments and toppings.
Different options like regular buns and whole wheat buns cater to various dietary needs, ensuring everyone can find something delightful. This kind of options positioning speaks to the evolving eating habits of customers who are increasingly leaning towards healthier choices.
"Quality matter, crafting each meal from the ground up, making every element sing together."
In summary, Five Guys emphasizes the importance of high-quality ingredients across all facets of their menu. By ensuring that every burger is made with superior meat, fresh vegetables, and expertly crafted buns, they provide an experience that meets the expectations of discerning diners everywhere. The meticulous attention to ingredient quality not only enhances the taste but also supports the brand's commitment to culinary excellence.
Cooking Methods and Techniques
Understanding the cooking methods and techniques used at Five Guys is crucial to appreciating what sets their food apart in the fast-casual dining scene. These culinary processes shape not only the flavors but also the textures of the dishes served. A solid grasp of how items are prepared can enhance one’s dining experience, providing insight into why certain choices are made in menu offerings.
Notably, the focus on high-quality preparation methods contributes to a dining experience that aims for consistency and satisfaction with every bite. Signature techniques like frying and grilling are employed to emphasize ingredient freshness while ensuring that meals are not just tasty but also appealing in presentation. The balance of hot, crispy, and juicy bites offers a well-rounded sensory experience for guests who can savor their favorites like never before.


Frying Techniques for Fries
At Five Guys, the fries are more than just a side; they are a canvas for culinary artistry. Their frying technique utilizes pure peanut oil—an ingredient that not only enhances flavor but also allows for that perfect crunch. The process starts with fresh Idaho potatoes, cut into generous portions right in the restaurants, ensuring maximum freshness prior to frying.
The double-frying method is the star of the show here. First, the fries are partially cooked to create a soft interior. After cooling, they undergo a second frying, which results in a crisp exterior that locks in the flavors. This meticulous approach provides a delightful contrast between the fluffy inside and the crunchy outside.
"Frying fries in peanut oil allows for higher frying temperatures and a better finish, making them unique to the Five Guys experience."
Customers also appreciate the choice to have their fries cooked in styles such as cajun, delivering a pop of flavor that’s hard to resist. This dedication to excellence in frying not only keeps up with evolving food trends but places Five Guys head and shoulders above competitors who rely on less intricate fry preparations.
Grilling Process for Burgers
When it comes to burgers, Five Guys takes pride in a grilling process that defines their brand's commitment to quality. The raw beef, sourced from fresh cuts without any fillers, lands right on the grill and starts a sizzle that invigorates the senses. %Setting the grill at the right temperature ensures thorough cooking while maintaining the integrity and juiciness of every patty.
The patties are grilled to order, which plays a critical role in keeping them juicy and full of flavor. Each burger is formed by hand, translating into a thicker burger that creates a satisfying bite. The flame from the grill imbues the patties with a slight char that amplifies the taste.
Part of the grill technique's charm lies in the cooking being done in batches. This ensures that while one batch is cooking, orders can be prepped quickly for the next round. Ultimately, it's about delivering a freshly grilled burger experience: hot, satisfying, and anything but average.
In closing, the methods of frying and grilling at Five Guys are not mere culinary choices, but defining characteristics that contribute to the growing reputation of the brand in the fast-casual dining realm. By blending traditional techniques with a commitment to quality ingredients, Five Guys continues to redefine the standards of burger and fry excellence.
Nutritional Information
Understanding the nutritional information of menu items is essential for today’s health-conscious diners. As people become more aware of what they consume, having a good grasp of the nutritional content can influence their choices significantly. At Five Guys Grill, offering transparency about what’s inside the food is as crucial as the taste itself. This section provides a detailed view of the caloric content of menu options and considerations for balancing meals.
Caloric Content of Menu Options
When discussing the caloric content, it’s important to note that Five Guys isn’t shy about sharing nutritional details. The brand lists caloric information right on its website and in-store. A typical burger, for instance, may range from 520 to over 1,000 calories depending on toppings and patty size. Here's a quick overview:
- Regular Hamburger: Around 700 calories
- Cheeseburger: Approximately 840 calories
- Bacon Burger: Roughly 920 calories
- Fries: A regular serving can add anywhere from 320 to 1,500 calories depending on size and seasoning.
"Customers often appreciate knowing exactly what they’re eating. It empowers them to make informed choices without guesswork."
While these figures can seem hefty, the understanding here is not just about calories but also about the quality of the ingredients. Five Guys prides itself on fresh ingredients, which add nutritional value beyond calorie counts. Signature items, like their animal-style fries or milkshakes, may tempt taste buds but also come with notable calorie contributions.
Balanced Meal Considerations
Eating is about balance. While indulging in a hearty burger or fries is a delightful experience, it's equally important to consider how these choices fit into one’s overall diet. Here are a few tips for creating a balanced meal at Five Guys:
- Customization: Customers can opt for lettuce wraps instead of traditional buns, which reduces calories and adds more greens.
- Portion Control: Many choose to share their fries or go for smaller sizes. Since the fry servings are generous, splitting a large order can make a significant difference in caloric intake.
- Protein Choices: Selecting a burger without additional toppings or opting for a hot dog can also help maintain a lower calorie count while still enjoying a hearty meal.
Focusing on what goes into your meal can shift perspective on the dining experience. While a burger and fries combo is often perceived as unhealthy, there are methods to enjoy it while keeping nutrition in check. This way, Five Guys Grill not only serves food that satisfies cravings but also resonates with the growing number of diners seeking healthier lifestyles.
For more detailed information on nutrition labels, you can visit FoodData Central or check out Nutritional Guidelines.
Customer Experience
Customer experience sits at the heart of Five Guys Grill’s success, acting as both a foundational pillar and an ongoing endeavor. In the fast-casual dining world, how customers perceive their time spent at a restaurant can significantly dictate their loyalty and likelihood to return. For Five Guys, this experience extends beyond just the food; it's about creating a welcoming and efficient atmosphere that resonates with patrons of all ages. Every interaction, from the moment a customer walks in to when they take their first bite, contributes to an overall impression that can lead to either repeat visits or negative word of mouth.
Dining Atmosphere
The ambiance inside a Five Guys establishment is carefully curated. It’s a mix of casual dining and a homely vibe, making it a comfortable spot for families, students, and anyone looking for a hearty meal. Bright, red-and-white checkered decor fills the restaurant, giving it an inviting look while the open kitchen concept adds a sense of transparency and excitement. Customers can see their food being prepared fresh, enhancing their trust in the brand’s commitment to quality.
Moreover, the layout of the restaurant typically allows for ample seating, accommodating both large groups and solitary diners. Whether you're grabbing a quick lunch or settling in for a leisurely dinner, there's a place for you. This attentiveness to atmosphere shows that Five Guys is focused not just on the food, but on ensuring that diners feel comfortable and catered to.
"A great dining atmosphere isn’t just about decor; it’s about how customers feel throughout their meal."
Service Efficiency
Service efficiency is another critical aspect of the customer experience at Five Guys. The brand has become known for its quick service without compromising on quality. Orders are taken and executed rapidly, demonstrating a high level of staff training and operational effectiveness. The staff’s friendly demeanor further enhances the overall experience. They are trained to be not just workers, but also communicators who encourage patrons to indulge in the myriad of customization options available.
Customers often appreciate seeing their food prepared in front of them as it allows for real-time adjustments— whether omitting a condiment or adding extra toppings. This efficient system not only speeds up the dining process but also ensures that the consumer feels empowered in their choices. The focus on both speed and quality caters to the modern diner’s needs, especially in a fast-paced world.


Customization and Choices
One of the standout features of the Five Guys experience is its emphasis on customization. When it comes to building burgers, customers can pick from a vast array of toppings. From the classic lettuce and tomato to more adventurous choices like jalapeños and barbecue sauce, the options cater to varied palettes. This level of choice embodies a more personalized dining experience, allowing patrons to tailor their meals to their individual preferences.
Additionally, the freedom to customize extends beyond just the burgers. Customers can choose how much seasoning they want on their fries or whether they want their hot dog dressed with a specific combination of toppings. This element not only enhances the satisfaction of the current meal but also encourages repeat visits, as customers are likely to return to try out new combinations.
In sum, Five Guys Grill’s dedication to customer experience is evident in the way it constructs its atmosphere, its efficient service, and the emphasis on individual choice. These elements work together to create an engaging and memorable experience that encourages diners to return, explore, and discover new favorites.
Market Position and Brand Strategy
Understanding the market position and brand strategy of Five Guys is essential for grasping its approach to fast-casual dining. The explosive growth of burger-centric eateries in recent years makes this analysis timely and pertinent. Five Guys carved out a niche through an unwavering commitment to quality, customization, and customer experience. This strategy is not merely about selling burgers; it’s about creating a memorable dining experience that encourages patrons to return again and again.
Competitive Landscape
In the bustling realm of fast-casual dining, Five Guys faces strong competition from both established chains and newer entrants. Key players include Shake Shack, In-N-Out Burger, and Smashburger, each boasting its own unique selling propositions. Five Guys distinguishes itself through an emphasis on fresh ingredients and the ability to fully customize each burger to suit personal taste preferences.
While competitors may leverage trendy marketing or unique flavor profiles, Five Guys often stays grounded with its no-frills approach, focusing on serving excellent burgers and fries. Moreover, the transparency in ingredient sourcing plays a critical role. For example, customers can expect the highest quality meat with no fillers or preservatives, setting a standard in a crowded field.
"In an industry often filled with gimmicks, Five Guys remains a steadfast beacon of quality."
Target Demographic
Five Guys appeals to a wide array of customers, spanning different age groups and demographics. Families seeking a quick, satisfying meal often frequent the restaurant, as do young adults looking for a bespoke dining experience. According to market analysis, the typical Five Guys customer is one that values authenticity and quality over mere brand names.
Key factors defining their target demographic include:
- Quality Consciousness: Customers willing to pay a little extra for fresh and natural ingredients.
- Customization Seekers: Individuals who appreciate creating their own meals, topping their burgers just the way they like it.
- Fast-Casual Diners: Those looking for a dining experience that blends convenience with quality.
Cultural Impact and Community Engagement
Understanding the cultural impact and community engagement of Five Guys offers invaluable insights into its broader influence beyond just serving burgers and fries. In an era where dining experiences extend into the realms of culture and community, exploring how Five Guys interacts with local initiatives, and its role within the fast-casual dining landscape illustrates the depth of its operation.
Local Community Initiatives
In recent years, Five Guys has taken considerable steps to cement its place within local communities. The company’s initiatives range from sourcing ingredients locally to engaging in partnerships with local charities. This not only boosts their reputation but also strengthens ties with the community. When a Five Guys location sources its produce from nearby farms, it not only promotes the local economy but also ensures fresher ingredients—creating a win-win.
- Sponsoring Events: Many locations host and sponsor local events such as school fundraisers, sports sponsorships, and food drives. This kind of involvement has helped carve out a niche position for Five Guys as a local favorite.
- Charity Involvement: Collaborations with organizations like the No Kid Hungry campaign, where proceeds from specific menu items go directly to help children in need, show that Five Guys is serious about giving back.
- Community Feedback: Establishing channels where regular customers can provide feedback helps the brand tailor its menu choices to local tastes. There’s nothing like feeling that your preference matters!
"Five Guys has perfected the art of balancing a delicious product with an active role in the community, creating a symphony of culinary delight and social responsibility."
Role in Fast-Casual Dining Trends
Five Guys plays a pivotal role in shaping the fast-casual dining trend, capturing both the essence of quality and speed. While traditional fast food focuses on efficiency, Five Guys flips the script by combining quality ingredients with a service-oriented approach.
- Fresh Ingredients: Unlike many quick-service competitors, the emphasis on fresh and high-quality ingredients sets Five Guys apart. This aligns with a growing trend among consumers who are more discerning about what they eat.
- Customization: The ability to customize burgers and choose from a myriad of toppings has appealed to a generation looking for personalization in their dining experience. This aspect resonates well with the modern customer's desire for individuality.
- Dining Experience: Five Guys offers a casual dining atmosphere that encourages customers to stay. With communal tables and an open kitchen concept, the restaurant promotes a social experience absent in typical fast-food establishments.
- Global Expansion: As it continues to expand internationally, Five Guys is helping to introduce American fast-casual dining concepts to different cultures, adjusting its model to fit local tastes while still maintaining core values.
Through all these channels, Five Guys showcases how a brand can have a meaningful community presence while also pushing the envelope on culinary standards. With an eye on the future, it seems poised to continue influencing the fast-casual dining scene while honoring its community roots.
Finale: The Ever-Evolving Nature of Five Guys
In evaluating Five Guys, it’s clear that this brand doesn’t rest on its laurels; instead, it continually evolves to meet the tastes and preferences of its patrons. This aspect of adaptability is vital in a fast-casual dining world that’s always changing. Five Guys has shown a unique ability to balance tradition with current trends, ensuring that while it stands firm on its core principles, it is not afraid to innovate.
One of the most striking elements of Five Guys’ evolution is its commitment to quality ingredients. The brand has focused on ensuring that every meal is not only delicious but also made with fresh, high-quality components. By staying true to this principle, they foster trust and loyalty among customers, making it clear that Five Guys takes its food seriously.
Future Directions and Innovations
Looking ahead, Five Guys may expand its menu choices even further based on consumer feedback and emerging food trends. More plant-based options may be on the horizon, considering the growing trend toward vegetarianism and veganism. Beyond the menu, Five Guys could enhance its technology for orders and payments, tapping into the increasing demand for convenience in dining experiences. Innovative approaches, such as loyalty programs using mobile apps, might provide customers with more seamless interactions.
"In the world of culinary delights, standing still means falling behind."
With its strong community focus and outreach programs, Five Guys could also weave deeper connections with local regions, perhaps supporting nearby farms and creating stronger neighborhood relationships. Such initiatives could elevate the community’s involvement with the brand, imbuing each burger with a story.
Final Thoughts on Culinary Excellence
At its core, Five Guys represents a commitment to culinary excellence that many strive to emulate. Its straightforward approach, coupled with high-quality standards, places the brand in a unique position among its fast-casual counterparts. When you walk into a Five Guys establishment, you’re greeted by the aroma of freshly grilled burgers and fries, a welcoming indicator of the culinary experience awaiting you.
Ultimately, this examination reveals that Five Guys is more than just a burger chain; it’s a symbol of how thoughtful evolution can lead to lasting success. The brand's ability to marry tradition with innovation reflects its understanding of an ever-changing landscape and its readiness to rise to the occasion. For food lovers, this makes Five Guys not only a meal but an ongoing story worth savoring.